Ashok Leyland Planning to Get the LCV Market Share Back

It has been since last couple of years that Light Commercial Vehicles sales has seen a decline on the chart and so is with the famous Indian manufacturer Ashok Leyland. There has been 2% decrease in LCV sales of the company compared to the last year’s 18%. However, it is now working on some plans to not only regain its shares, but to increase them too. Mr. Nitin Seth (LCV & Defense), President of Ashok Leyland (ALL) said to Deccan Herald on Monday that “Now the aim is to achieve our previous market share of 18 per cent, and even grow further.”

The company, along with its Joint Venture with Nissan has launched 3 new vehicle platforms, i.e. Dost Strong, Partner Minitruck and MiTR Minibus to conquer all the segments. Operating from Hosur plant, where the company currently is producing 55,000 units, these new LCVs could also get manufactured by expanding the facility’s limits. Although the Medium and Commercial Vehicle Industry has seen growth during 2014-15 and ALL has sold around 70,200 MCV units last year while the LCV standing at 27,600. ALL would also be opening 360 touch points for its vehicles in rural areas of 23 states across the country as this is from where they get a considerable chunk of their business.

Well, depending on the anticipated favorable market conditions during the upcoming third quarter, while the corps will also be available for transportation, ALL looks quite confident to increase the market share. There also are some chances that RBI cuts down its rates so the sales would be taking positive turn and the market is hoping for that with ALL.