Euler Motors Appoints Ashish Tandon As Global Head Of Customer Excellence To Improve EV Ownership Experience

To improve the customer experience as the demand for Euler Motors’ EVs increases, the company has named Ashish Tandon as its Global Head of Customer Excellence.

Key Highlights

• To enhance the overall EV ownership experience, Euler Motors recently named Ashish Tandon as its Global Head for Customer Excellence.
• At Euler Motors, Tandon will integrate EV technology to speed up the purchasing process and create a consistent, scalable experience across all platforms.
• The goal of Euler Motors is to provide outstanding customer service that is comparable to or superior to that of traditional ICE vehicles.

Euler Motors, one of the Indian electric commercial vehicle manufacturers, has recently appointed Ashish Tandon as its Global Head for Customer Excellence to improve the overall electric vehicle (EV) ownership experience. Tandon will concentrate on creating the Euler EV-Ecosystem. He has more than 25 years of expertise in the automotive industry and has served in both the conventional and electric vehicle sectors.

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How Can Tandon’s Experience Benefit To Euler Motors? 

With prior positions at TAFE, Mahindra & Mahindra, and Tata Commercial Vehicles, Ashish Tandon has a wealth of knowledge. He graduated from IIT Delhi with a degree in engineering and an advanced certification in EV technology. He will incorporate EV technologies at Euler Motors to expedite the purchasing process and establish a scalable and uniform experience across all platforms.

Ashish Tandon will concentrate on the experience after the purchase, which he thinks is essential to accelerating India’s transition to electric vehicles. This position will benefit greatly from his experience creating business plans and cultivating connections with suppliers, consumers, funders, and governmental organisations. Customers of Euler Motors, both present and prospective, will directly profit from his efforts.

Significance Of Appointment Of Ashish Tandon

Euler Motors aims to deliver an exceptional customer experience that is on par with or better than that of conventional internal combustion engine (ICE) vehicles. This includes interactions before a purchase as well as post-purchase support. The company understands how crucial a positive customer experience is to promoting EV adoption in India. The hiring of Ashish Tandon demonstrates Euler Motors' dedication to a seamless electric vehicle rollout in India.

After the appointment as Global Head of Customer Excellence, Ashish Tandon said, “I am honoured to join Euler Motors. The company's performance has been inspiring. The EV narrative so far in India has been focused on product and adoption.” 

“I am delighted that Euler Motors has chosen to invest its energy in the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energising and I greatly look forward to contributing to the mobility transformation they envision, and India deserves.”

What Euler Motors Has To Say?

Saurav Kumar, Founder and CEO, Euler Motors, said, “Like with our vehicles, we want to deliver a differentiated and matchless customer experience on par with, or better than, the experience with ICE vehicles - both in the pre-purchase phase as well as in after-sales service.”

He further added, “We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors' foundational vision of accelerating India’s EV changeover seamlessly and shaping the future of mobility in India.”

Final Thought

Tandon's leadership and Euler Motors' ongoing emphasis on the customer experience enhance the company's standing in the changing EV market across the country. By encouraging the use of sustainable transportation and fostering customer trust, this approach is also anticipated to benefit India's larger EV market. This proactive strategy seeks to reassure prospective customers and promote a broader transition to electric vehicles.

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