Ashok Leyland Launches A New 3S Dealership In Ludhiana, Punjab: Here Are The Details
Published On Jan 23, 2025 02:13 PM
In a step that marks a significant milestone in enhancing the customer experience, Ashok Leyland launches a new dealership unit of Grover Motors in Ludhiana, Punjab. Read here for details:
Key Highlights
- Ashok Leyland will offer tractor-trailers, ICV goods carriers, tippers, fully built RMCs, and heavy-duty haulage trucks through these dealerships.
- The new 24x7 operational service outlet incorporates advanced tools and equipment.
- The new outlet is strategically located on Old GT Road covering key districts: Ludhiana, Fatehgarh Sahib, Sangrur and Barnala.
In a significant move to enhance customer service and reach, Ashok Leyland, the flagship of the Hinduja Group announces the addition of a new 3S (sales, service and spares) dealership unit of Grover Motors in Ludhiana, Punjab. The advanced infrastructure is spread over 1,04,000 sq.ft. and has 30 service bays. With this addition, Ashok Leyland has 17 medium and heavy commercial vehicle touchpoints in the State alone.
The 24x7 operational service outlet incorporates advanced tools and equipment, including wheel alignment machines, and pneumatic systems-integrated mobile service vans – to attend to breakdowns. The unit also has 8 accidental repair bays with cutting-edge repair systems. To ensure effective vehicle service, the service outlet has trained technicians who can attend to the requirements of Ashok Leyland’s services and related procedures.
The facility was inaugurated by Anil Dhingra, Head Aftermarket, in the presence of the local Ashok Leyland team and representatives from the channel partners.
Insights From Ashok Leyland And Grover Motors
Anil Dhingra, head - aftermarket-MHCV, Ashok Leyland, said, “We are excited to further strengthen our presence in Northern India. This region has always been an important market for Ashok Leyland. We have been working on establishing a strong foothold in the region, and the new outlet will bolster our presence in this geography.
Our partner, Grover Motors, with its strong presence in the territory, will ensure that we grow our family of customers while ensuring we serve them better. We aim to contribute meaningfully to the larger ecosystem in the area with our innovative mobility solutions. The new outlet represents another step towards achieving our vision of being among the Top 10 CV makers in the world.”
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Kulwant Singh Grover, MD, Grover Motors. said, “We are delighted to further strengthen our partnership with Ashok Leyland and address the growing demands of customers in Punjab. The new outlet will enhance the brand's visibility in the region. Ashok Leyland has been a trusted and preferred brand in Northern India, renowned for its reliability, durability, and better total cost of ownership. We are committed to providing a best-in-class ownership experience to our customers, and we look forward to not only expanding our customer base but also fulfilling their diverse transportation needs with comprehensive mobility solutions.
Conclusion: Why Choose Ashok Leyland Trucks?
Ashok Leyland as a brand has a large commercial vehicle ecosystem with a growing network that includes advanced dealerships, service centres and after-sales support. The company is expanding its brand presence through these channels of dealerships and service centres to offer best-in-class sales and after-sales services. Ashok Leyland also has a tested and proven portfolio of major transport hub-oriented offerings including haulage, tractor trailers, tippers, and fully built RMC trucks. Hence, it is right to state that it is a comprehensive solution for businesses that seek a solid fleet of vehicles for profitability.
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